Sorry for the crap photography, but seeing as how Special K aren’t apologising for their crap ad, hopefully you’ll forgive us. We’ve hated this ad from the start. Why? It’s true you gain lots of things when you lose weight. Confidence? Sure.
But Passion? Courage? Joy? To quote Roger Federer: Are you kidding me?
People, be happy with yourself. If you want to lose weight, go for it, but never think for one second that slim people have a monopoly on Passion.
Passion created the Mona Lisa, the electric guitar, Screaming Jay Hawkins’ scream. Diets invented Elvis and eating disorders.
Years ago I ate Special K every day. I lost weight but ended up getting horrible spots. Maybe I was allergic to it, just like I’ve an allergy to the negative and damaging stereotyping in this ad. If Special K want to lose anything, it’s the old fashoned attitude.
