You too could be like Hector Riva…a smug asshole!

Introducing Hector Riva, a guy with a dodgy accent (and a butler) who shows us his over-privileged world of yachts, penthouses and parties and then tells us we could be just like him if we would only gamble.

The basic flaw is that nobody would want to be – or even be near – such a smug little ass. If ever there was a personification of “they’ll hang around ’til your money is gone”, it’s Hector Riva.

Still, in spite of him, I will continue to do the Euromillions. If only to keep the 116 million-to-1 dream alive that one day I may indeed win the jackpot. I’d then buy a yacht, fill it with hired friends, and put a contract out on the writers of this ad, the director that got to fly all around the world to shoot it. And Hector, of course.

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