Picture this ad: We open on a beach. A teenage girl steps out of the ocean and tries to remove her swimsuit discreetly. Cut to 3 old men leching at her. They order a dog over to remove the poor girl’s towel and, when she’s completely naked, one of the old perverts take a photograph for their porn collection/web bullying.
Now, thankfully, that sick sexist ad will never ever be made.
So, why is it that if we make it a young man being sexually harassed by three grandmas it’s ok?
Well done Bertolli Butter, your stomach churning ad has literally turned me off your product for life!
Now let’s take a look at Diet Coke doing the exact same thing. 5 women pooling all their intelligence to create their own version of a wet t-shirt competition – again, something you’re just not going to find a woman being co-erced to do in an advert. (Proper order.)
To me, Diet Coke is a product that is usually ordered by disillusioned people with battered fish and chips as a laughable attempt at watching their weight. This ad is just that idiotic. And it’s sexist.